For this to happen, their interest has to be piqued to include the company’s number in their contact list and write to it via the messenger. This can be avoided only if the customer makes contact first. The general terms and conditions of WhatsApp prohibit companies from using the app commercially.
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Founder Jan Koum followed the mantra: “No Ads! No Games! No Gimmicks!” The messenger is meant to focus on the essentials: communication between people. The one flaw: WhatsApp is not designed for advertisement in any form whatsoever.
The messenger app, which is used in 180 countries and supports 60 languages, offers companies a lot of potential for communicating with their customers.
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